BooBoo Talents
Visual Identity, Brand Voice
BooBoo Talents, a Miami-based talent agency, sought a brand identity that would be both straightforward and memorable. By contemplating the agency’s core values, their commitment to inclusivity and support for their models—elevating them to stardom—was recognized.
Visual Identity
To subtly emphasize the diversity of their models, the concept of “faces” was developed through the clever use of dots and curves within the star motif.
Brand Voice
BooBoo takes pride in the relationships they forge with their models; not only guiding them but also encouraging and motivating them with a wholesome energy. These values were expressed by giving the brand a wholesome yet playful voice with a lot of attitude.
