Midnight Cowboy
Brand Strategy, Launch Campaign, Key Visuals, Social
Midnight Cowboy blends sophistication with a rugged Western edge, redefining the espresso martini experience in the premium canned cocktail space. To support its launch, I developed a compelling digital presence by crafting key visuals through a mix of photo manipulation, 3D renders, and AI. I also designed a sleek landing page, a social media toolkit, and a set of graphics and illustrations that enhance the brand’s visual identity, ensuring a bold and cohesive brand introduction.
Key Art
Graphics
Social
